SFL(SEOUL FINTECH LAB) BRAND IDENTITY DESIGN
ABOUT SFL
Seoul Fintech Lab is a space that enables the growth of the value and potential of fintech technology, serving as a cradle and hub for startup growth by providing support for resident companies' fintech technologies and ideas to contribute to the development and revitalization of Korea's fintech industry. It also supports the expansion of fintech startups through active networking with financial institutions and the industry, as well as facilitating investment opportunities.
PROJECT GOAL
Seoul Fintech Lab is the largest fintech startup fostering organization in Korea, established and developed by the Seoul Metropolitan Government with the purpose of enhancing financial activity and global competitiveness. It was opened in Yeouido and Mapo-gu (2nd Fintech Lab). This project aims to build the brand image of Seoul Fintech Lab.
BRAND DESIGN
The brand design of Seoul Fintech Lab represents the value and potential of fintech in a visible and scalable manner through the image of "Invisible to visible growth."
PROJECT SCOPE
1. Brand Identity System
2. Brand Definition & Key words
3. Visual Branding (Brand Basic & Application System Design)
4. Brand Identity Design Guidelines
5. IP Consulting
SFL(SEOUL FINTECH LAB) BRAND IDENTITY DESIGN
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DATE : 2023.02
DESIGN : LAY.D STUDIO (WWW.LAY-D.KR)
FILED UNDER : BRAND IDENTITY DESIGN
LINK : Seoul Fintech Lab (https://seoulfintechlab.kr/)
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