KOREA ENGINEERING EXCELLENCE AWARDS BRAND IDENTITY DESIGN
-
LAY.D STUDIO collaborated with the awards department of the Korea Engineering & Consulting Association to establish a brand identity for the Korea Engineering Excellence Awards.
Korea Engineering Excellence Awards is given to those who have contributed to developing the national economy and improving the well-being and welfare of the people. Also This award discovers and selects engineering projects and honors the best projects representing Korea engineering industry.
For this branding, LAY.D STUDIO developed a brand identity that embodies the purpose and value of the Korea Engineering Excellence Awards. The project goal is to build an image of its status as a representative award for the Korean engineering industry.
-
BRAND DESIGN
The award's representative symbol represents the three core values of engineering : creativity, sustainability and social role (honesty and integrity). It was designed by combining the motif of Geongongamri(乾坤坎離), a unique traditional symbol of Korea, with the two “E”s (EE) for Engineering Excellence.
-
KOREA ENGINEERING EXCELLENCE AWARDS BRAND IDENTITY DESIGN
-
DESIGN : LAY.D STUDIO (www.laydstudio.com)
DATE : 2023.07
FILED UNDER : BRAND IDENTITY DESIGN
LINK : KOREA ENGINEERING EXCELLENCE AWARD (http://www.kengawards.kenca.or.kr/)
-
PROJECT SCOPE
1. Award Brand Identity
2. Basic & Application Design System
3. Award Identity Design Guidelines
4. Award Item Design
5. AD Design
-
Copyright 2023. LAY.D STUDIO All rights reserved.
