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Project Background
한신공영(주)는 현재 주택시장에서 요구되고 있는 프리미엄 이미지를 더하기 위하여
새로운 ‘한신더휴’ 브랜드 개발을 진행하게 되었습니다.
Brand Concept
COLOR YOUR LIFE in Hanshin THE HUE
사람과 자연이 조화된 편안한 생활공간이란 기존 ‘한신휴플러스’의 의미를 유지하고, 프리미엄 이미지를 더해
‘HYU PLUS’를 ‘Hanshin THE HUE’ 로 변경하였습니다. HUE ( En:색채. 색감 ) 의 영어적 의미를 살려
“삶을 더욱 다채롭고 아름답게 만들어주는 한신더휴” 를 브랜드 컨셉으로 설정하였습니다.
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Hanshin THE HUE
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DATE : 2016.05
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CLIENT : 한신공영(주) HANSHIN CONSTRUCTION
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DESIGN : LAY.D (WWW.LAY-D.KR)
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FILED UNDER : BRANDING, COMMUNICATION, EDITORIAL, VERBAL BRANDING