SEE:REAL BRAND CHARACTER DESIGN
RZ는 한국토지주택공사에서 운영하는 부동산 정보포털 씨:리얼의 브랜드 캐릭터 입니다.
RZ는 젊은 세대들은 물론 다양한 연령층에게 친근하게 다가가기 위해 개발되었습니다.
RZ와 SEE:REAL Friends는 전체적으로 직관적이고 심플한 형태로 디자인되었습니다.
RZ는 부동산 연구원을 컨셉으로 개발되었으며, SEE:REAL Friends는 빌딩, 하우징, 차트 등 부동산을 대표하는 주요 아이콘들을 활용하여 디자인하였습니다.
RZ는 챗봇, 브랜드 홍보, 캐릭터 굿즈, 이모티콘, 영상제작 등 온 오프라인 환경에서의 활용도를 높일 전략입니다.
또한 다양한 매체에서의 지속적인 노출을 통해 브랜드 인지도를 향상시켜 씨:리얼 브랜드이미지를 강화할 예정입니다.
RZ is a brand character of SEE:REAL, a real estate information portal run by Korea Land and Housing Corporation. RZ was developed to approach the younger generation as well as people of various ages.
RZ and SEE:REAL Friends are all designed in an intuitive and simple form.
RZ was developed with the concept of a real estate researcher, and SEE:REAL Friends represented real estate such as buildings, housings, charts.
It was designed using major icons.
RZ is a strategy to increase utilization in online and offline environments such as chatbot, brand promotion, character goods, emoticons, and video production. Also, we will strengthen our brand image by improving brand awareness throughs continuous exposure from various media.
RZ and SEE:REAL Friends are all designed in an intuitive and simple form.
RZ was developed with the concept of a real estate researcher, and SEE:REAL Friends represented real estate such as buildings, housings, charts.
It was designed using major icons.
RZ is a strategy to increase utilization in online and offline environments such as chatbot, brand promotion, character goods, emoticons, and video production. Also, we will strengthen our brand image by improving brand awareness throughs continuous exposure from various media.
SEE:REAL BRAND CHARACTER
CLIENT : KOREA LAND & HOUSING CORPORATION
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DATE : 2021.07
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DESIGN : LAY.D (WWW.LAY-D.KR)
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FILED UNDER : BRANDING, COMMUNICATION, ILLUSTRATION,3D MODELING
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LINK : SEE:REAL (www.seereal.lh.or.kr)
