NEUBOAT BRAND IDENTITY DESIGN


NEUBOAT BRAND IDENTITY DESIGN 

NEUBOAT is an autonomous leisure boat solution brand launched by Avikus, a subsidiary of HD Hyundai, with the goal to enter and promote the autonomous leisure boat market in North America. The brand design was developed to reflect the core values and purpose of enabling anyone to enjoy leisure boating easily and safely through autonomous driving technology. In particular, graphic motifs that visually express vision technology, which is a special feature of autonomous driving technology, were developed and consistently applied to various brand touchpoints along with the brand logo, so that the unique visual identity of NEUBOAT could be effectively established. In addition, the meaning of the brand name, which combines the words 'Neuron' and 'Boat', is anticipated to be effectively visualized and communicated to North Americans in a highly readable way. Considering the versatility of various brand media online and offline, we have built a highly adaptable visual system using a modern flat logo and vibrant colors.

Project Scope
1. Brand Identity System.
2. Brand Experience design system.
3. IP Consulting.


NEUBOAT BRAND IDENTITY DESIGN 
-
Date : 2024.08
Design : LAY.D STUDIO (www.lay-d.kr)
Filed Under : Brand & Branding Consulting
Link : Avikus Corporation (https://avikus.ai)
-
Copyright 2025. LAY.D STUDIO All Rights Reserved.

You may also like

TIMEFLIK BRAND IDENTITY DESIGN
2022
KOREA ENGINEERING EXCELLENCE AWARDS BRAND DESIGN
2023
Micro Retail Market Trend Magazine Identity
2020
SEE:REAL BRAND CHARACTER DESIGN
2022
B5 BAKERY FIVE Brand experience & SI
2020
KENCA Visual Identity
2021
MILLITONEZ BRAND EXPERIENCE DESIGN
2020
SEE:REAL Portal Brand Identity
2020
LIFESTYLE & SPACE
2021
Vanadium Brand identity design
2020
↑Back to Top